The real deal
We’ve all felt tempted, and have often succumbed to the temptation, of buying something counterfeit. This is, naturally, a risk that you take. Counterfeit products are of a lower quality, as they are made from less than perfect materials, and don’t benefit from the warranties and support that the original, quality product has. But when you’re buying the counterfeit product consciously it’s one thing, when you’re tricked into doing it it’s a whole different matter. When the home shopping network was at full blast, a lot of knockoff products showed up in the discount stores. A member of my family bought a certain product that was very popular in one of those stores and he had the theory that, if you’re only going to use something sporadically, and take good care of it, you can buy the lesser quality one. Of course this mentality was short lived, as was the product he bought.
The internet has increased the threat of these counterfeit products exponentially. It’s easy to make wrongful claims online, even to outright lie and say that a product is one thing, when it is another totally different. When in these realms, you should follow the simple norm that, if something sounds too good to be true, than it probably is too good to be true.
This is a true problem for the brand itself as, in the end, the brand name becomes associated with it and loses prestige because of it. And if this doesn’t seem to affect something like Gucci or Nike, as people are somewhat expecting these brands to be the target of counter faction, a smaller company or a company that mainly deals with the online market needs to be extra careful about this situation.
The hair product and hair stylist company ghd has taken preemptive and decisive steps to avoid this. The company has understood that focusing on hairstyles alone wouldn’t be enough to take the step to becoming a big company, you need to focus on quality control and on customer support.
The company has developed the ghd website checker that anyone can use to check if the website that they are using to buy the ghd product is officially endorsed by the company or not. This, along with a list of websites that are notorious and known to be scamming people using ghd products, gives the customer full control over the quality of the product they’re purchasing. Now it’s the matter of making this tool known.






